Cloud Computing Hosting Providers: Best 10 for Startups

The Titans of the Industry: Understanding the Cloud Computing Hosting Providers

The global landscape of cloud computing hosting providers is dominated by three massive entities that effectively set the standards for the rest of the world.

Cloud Computing Hosting Providers: Best 10 for Startups
Cloud Computing Hosting Providers: Best 10 for Startups

These hyperscalers control the vast majority of the market share and offer extensive service catalogs that range from basic storage to quantum computing simulations. Choosing between them often comes down to your existing software ecosystem and specific technical requirements rather than just price.

You will find that these providers are not just selling servers; they are selling entire ecosystems designed to handle every possible digital workload.

They serve as the backbone for the largest enterprises, governments, and fast-growing startups. While they offer incredible power, their pricing models can be complex, and their sheer number of services can be overwhelming for newcomers.

Amazon Web Services (AWS): The All-Encompassing Giant

Amazon Web Services (AWS) remains the undisputed market leader in the cloud infrastructure space, boasting the largest market share and the most mature set of tools. It is the default choice for many because "nobody gets fired for hiring AWS," given its track record of reliability and immense global footprint.

Developers and architects flock to AWS because of its unmatched breadth of services, which numbers over two hundred distinct offerings.

It does not matter if you need simple virtual machines via EC2 or complex satellite ground station services; this provider has a solution ready to deploy. However, this massive variety can sometimes lead to "analysis paralysis" where finding the right tool feels like searching for a needle in a haystack.

Here are some key characteristics of this provider:

  • Extensive global network of Availability Zones.
  • The broadest marketplace for third-party software integration.
  • Mature serverless computing options like Lambda.
  • Proprietary custom silicon options like Graviton processors.
  • Deep integration with government and defense sectors.
  • Highly granular control over network security configurations.
  • Comprehensive training and certification programs.
  • Support for virtually every operating system and language.

The sheer scale of AWS allows it to innovate rapidly, but it also means users must be vigilant about cost management. New charges for public IPv4 addresses have recently changed the economic calculus for many architectures. Users must now actively manage their IP usage to avoid surprise bills at the end of the month.

Microsoft Azure: The Corporate Powerhouse

Microsoft Azure sits firmly as the second-largest provider and is the go-to option for organizations already deeply embedded in the Microsoft ecosystem. If your business relies on Windows Server, Active Directory, or SQL Server, the integration provided here is seamless and often more cost-effective than competitors.

Hybrid cloud deployments are where Azure truly shines, allowing businesses to bridge their on-premise data centers with the cloud effortlessly. Features like Azure Arc enable you to manage resources across different environments from a single pane of glass.

Additionally, their heavy investment in artificial intelligence through partnerships with OpenAI has positioned them as a leader in generative AI hosting.

Consider these distinct advantages:

  • Seamless integration with Microsoft 365 and Teams.
  • Exclusive access to OpenAI GPT models via Azure OpenAI.
  • Strong hybrid cloud capabilities with Azure Arc.
  • Excellent developer tooling with Visual Studio and GitHub.
  • Competitive pricing for Windows-based virtual machines.
  • Robust identity management with Entra ID (formerly Azure AD).
  • Comprehensive compliance certifications for enterprise sectors.
  • Discounts available for existing enterprise agreement holders.

While Microsoft Azure offers incredible power for the enterprise, it has faced criticism regarding reliability compared to its peers.

You might occasionally encounter connectivity issues or service disruptions that require robust disaster recovery planning. Despite this, its stronghold in the corporate world remains unshakeable.

Google Cloud Platform (GCP): The Data Scientist’s Dream

Google Cloud Platform (GCP) has carved out a distinct identity as the cloud for big data, analytics, and innovation. It leverages the same infrastructure that powers Google Search and YouTube, giving users access to some of the fastest and most efficient networks on the planet.

Startups and tech-forward companies often prefer Google Cloud for its clean interface and superior container orchestration capabilities. Since Kubernetes was born at Google, it is no surprise that their managed Kubernetes engine (GKE) is widely considered the best in the industry.

Furthermore, their data warehousing solution, BigQuery, allows for lightning-fast analysis of massive datasets without the headache of managing servers.

These points highlight why data professionals love this platform:

  • Industry-leading container orchestration with GKE.
  • Superior data analytics tools like BigQuery.
  • High-performance global fiber network.
  • Strong focus on open-source technologies.
  • User-friendly console and command-line interface.
  • Advanced machine learning tools via Vertex AI.
  • Live migration of virtual machines.
  • Sustainable and carbon-neutral infrastructure focus.

Although GCP holds a smaller market share than its two main rivals, it competes aggressively on performance and innovation.

Recent changes to storage pricing suggest a shift toward profitability, so you should keep a close eye on your archival data costs. Nevertheless, for AI and data-heavy workloads, it remains a top-tier contender.

The Enterprise Challengers: Performance and Niche Capabilities

Beyond the "Big Three," other technology giants offer robust cloud computing hosting solutions tailored to specific enterprise needs. These providers often compete by offering better performance-per-dollar or specialized hardware that the hyperscalers cannot match. They are particularly strong in legacy modernization and high-performance computing tasks.

You might find these platforms less "general purpose" than AWS or Azure, but they excel in their specific lanes. They often provide white-glove support and migration assistance to win over large corporate clients.

If your organization deals with massive databases or legacy mainframes, these challengers might be the perfect fit.

Oracle Cloud Infrastructure (OCI): Bandwidth and Database Supremacy

Oracle Cloud Infrastructure (OCI) has aggressively re-architected its platform to solve the biggest complaints users have about other clouds: unpredictable performance and high costs. It is not just for existing Oracle Database users; it is a serious platform for high-performance computing.

One of the standout features of OCI is its incredibly generous networking pricing. While other providers charge exorbitant fees for data leaving their network (egress), Oracle offers a massive allowance of free outbound data.

This makes it an incredibly attractive option for video streaming services, ad-tech companies, and any business that moves terabytes of data.

Review these compelling reasons to consider OCI:

  • Extremely low data egress fees compared to hyperscalers.
  • High-performance bare metal instances.
  • Optimized hardware for Oracle Database workloads.
  • Generous "Always Free" tier for developers.
  • Simplified pricing structure with fewer hidden costs.
  • Strong focus on isolated network virtualization.
  • Growing network of global data centers.
  • Aggressive pricing on compute resources.

Critics often point out that the third-party ecosystem for Oracle Cloud is smaller than that of AWS. You might not find as many "one-click" integrations for obscure software. However, for raw compute power and bandwidth-heavy applications, the savings can be substantial.

IBM Cloud: Hybrid Clouds for Regulated Industries

IBM Cloud has pivoted its strategy to focus intensely on hybrid cloud and AI for regulated industries like finance, healthcare, and government. Rather than trying to be everything to everyone, they focus on security, compliance, and the modernization of legacy systems.

The acquisition of Red Hat has made IBM Cloud the premier destination for running OpenShift, a powerful enterprise Kubernetes platform. This allows large organizations to modernize their old applications without completely rewriting them.

Their focus on "sovereign clouds" for financial services ensures that strict regulatory requirements are met out of the box.

Key features for regulated enterprises include:

  • Deep expertise in mainframe modernization.
  • Premier support for Red Hat OpenShift.
  • Industry-specific clouds for finance and telecommunications.
  • Strong data encryption and security protocols.
  • Hybrid cloud management capabilities.
  • Access to IBM Watson AI services.
  • Bare metal server options for total control.
  • Compliance with rigorous global standards.

While IBM Cloud may not be the first choice for a generic web startup, it is indispensable for a bank or an insurance company. The complexity of their offerings can be high, but for the specific problem of modernizing enterprise IT, they offer tools that few others can match.

Developer-Centric Clouds: Simplicity Meets Power

A new wave of cloud computing hosting providers has emerged with a singular focus: making the cloud easy for developers. These platforms strip away the complexity of IAM roles, VPC peering, and reserved instances, replacing them with simple interfaces and predictable billing.

You will appreciate these providers if you just want to deploy an app and have it run. They are popular among startups, independent developers, and small-to-medium businesses that do not have a dedicated DevOps team.

Do not mistake simplicity for weakness; these clouds run on high-performance hardware and power massive applications.

DigitalOcean: The Startup Launchpad

DigitalOcean is often the first cloud a developer learns to use. Its interface is clean, intuitive, and designed to get you from zero to a running server in under a minute. They refer to their virtual machines as "Droplets," and the naming convention reflects their philosophy of simplicity.

Over time, DigitalOcean has expanded from simple VPS hosting to a full-service cloud. They now offer managed databases, managed Kubernetes, and a Platform-as-a-Service (PaaS) called App Platform.

Their recent acquisition of Paperspace has also added GPU capabilities to their arsenal, allowing them to compete in the AI space.

Here is why developers love this platform:

  • User-friendly interface that requires zero training.
  • Predictable monthly pricing models.
  • Extensive library of high-quality tutorials and documentation.
  • Managed Kubernetes service that is easy to configure.
  • App Platform for deploying code directly from GitHub.
  • Simple object storage called Spaces.
  • New GPU offerings for AI and machine learning.
  • Vibrant community marketplace for one-click apps.

While DigitalOcean is fantastic for ease of use, you might find it lacking in granular enterprise controls. The billing has recently shifted to per-second models for some resources, aligning more with industry standards. For most modern web applications, it hits the sweet spot between power and usability.

Linode by Akamai: Reliability at the Edge

Linode, now part of Akamai, combines the simplicity of a developer cloud with the massive global network of a content delivery giant. Known for its "no-nonsense" approach, it has built a reputation for stellar customer support and rock-solid reliability over two decades.

The integration with Akamai implies that compute capabilities are moving closer to the user. This "distributed cloud" concept allows you to run applications in locations that traditional providers might miss. Their pricing remains flat and transparent, which is a breath of fresh air compared to the fluctuating bills of the hyperscalers.

Consider these strong points:

  • Flat pricing structure that is easy to forecast.
  • Access to Akamai’s massive global edge network.
  • Human-centric customer support that is highly responsive.
  • Excellent performance stability and uptime.
  • Managed Kubernetes and database services.
  • Simple API and CLI tools for automation.
  • bundled transfer quotas that are generous.
  • Linux-focused culture and community.

Linode is particularly good for streaming and media applications that can benefit from the backbone of its parent company. You won't find a thousand different proprietary services here, but you will find the core building blocks of the web implemented exceptionally well.

Vultr: High-Frequency Compute for Performance Junkies

Vultr differentiates itself through raw speed and geographic diversity. They were one of the first to market with high-frequency compute instances powered by NVMe storage and high-clock-speed CPUs. If your application is bound by CPU speed or disk I/O, this is often the best bang for your buck.

With over thirty distinct data center locations, Vultr allows you to place your data closer to your customers than almost any other alternative cloud.

They also offer a unique product: bare metal servers that can be provisioned in minutes like a virtual machine. This gives you the performance of dedicated hardware with the flexibility of the cloud.

These features make it a top contender:

  • High-frequency compute instances for maximum speed.
  • Massive global footprint with unique locations.
  • Instant deployment of bare metal servers.
  • Support for custom ISO uploads.
  • Wide variety of GPU instances for rent.
  • Simple and clean control panel.
  • Flexible networking options like private VPCs.
  • Hourly billing for all services.

You should note that Vultr is an unmanaged infrastructure provider. This means you are responsible for securing and maintaining your operating system. For developers who know their way around a Linux terminal, the performance-to-price ratio here is hard to beat.

The Budget-Friendly and Sovereign European Defenders

For many businesses, the primary concerns are cost and data sovereignty. European providers have risen to the challenge, offering cloud services that adhere strictly to GDPR and keep data immune from the US CLOUD Act. These providers often deliver incredible value, undercutting American giants significantly.

You will find that these hosts are less about "features" and more about "infrastructure." They provide the raw power—CPU, RAM, and Disk—at prices that seem impossible compared to AWS or Azure. If you are comfortable managing your own servers, the savings can be massive.

Hetzner: Unbeatable Price-to-Performance Ratio

Hetzner is a legend in the hosting community for a reason. Based in Germany, they offer cloud and dedicated servers at prices that are often a fraction of their competitors. They achieve this by building their own data centers and designing their own efficient hardware chassis.

The Hetzner Cloud offers a slick interface and incredibly fast provisioning times. Their servers are reliable, and the bandwidth included is generous.

However, they are strictly "unmanaged," meaning you are on your own if your server breaks due to a software configuration. They have also recently expanded into the US market, although their primary strength remains in Europe.

Here are the reasons it is a favorite among sysadmins:

  • Incredibly low pricing for high-performance resources.
  • German engineering and efficiency.
  • Includes 20TB of traffic with most cloud instances.
  • Fast NVMe storage is standard.
  • Intuitive cloud console and robust API.
  • GDPR compliant by default.
  • Load balancers and block storage volumes available.
  • Dedicated servers available via an auction for even lower prices.

One downside is that Hetzner can be strict with identity verification for new accounts to prevent abuse. You might also find their geographic reach limited compared to the global giants. But for raw value, there is simply no better option in the market.

OVHcloud: Data Sovereignty and Eco-Friendly Infrastructure

OVHcloud is the largest cloud provider in Europe and a fierce advocate for digital sovereignty. As a French company, they offer a "sovereign cloud" that guarantees your data is never subject to extraterritorial laws. This is a critical selling point for European government agencies and healthcare providers.

They are also pioneers in water-cooling technology for servers, which allows them to run data centers that are highly energy-efficient.

This vertical integration—building their own servers and data centers—allows them to offer competitive pricing and unique hardware configurations that others cannot match.

Key attributes of this sovereign leader include:

  • SecNumCloud qualification for high-security needs.
  • Complete immunity from the US CLOUD Act.
  • Proprietary water-cooling for green energy efficiency.
  • Massive dedicated server portfolio.
  • Unlimited bandwidth on many dedicated plans.
  • Integrated anti-DDoS protection included for free.
  • Wide range of managed public cloud services.
  • Strong presence in Canada and Europe.

While OVHcloud offers a public cloud similar to OpenStack, the user experience can sometimes feel less polished than the American hyperscalers. Support experiences vary, but for organizations that prioritize legal compliance and data location, it is the safest bet.

Scaleway: Innovation with a European Touch

Scaleway combines the sovereignty of a European provider with the innovation spirit of a startup. Based in Paris, they offer a complete cloud ecosystem that includes everything from virtual machines to serverless functions and managed databases. They were one of the first to offer ARM-based servers in the cloud.

The platform is designed for developers who want a modern experience without the vendor lock-in of the big players. Scaleway is transparent about its environmental impact and pricing. Their "Kosmos" multi-cloud Kubernetes engine allows you to manage clusters across different cloud providers, showing their commitment to an open ecosystem.

Distinct features of this innovative provider:

  • Full ecosystem of managed services (databases, containers).
  • Strong commitment to environmental sustainability.
  • Innovative hardware options like Apple Silicon M1/M2 Mac minis.
  • Multi-cloud Kubernetes management tools.
  • Cost-effective object storage (Cold Storage).
  • Sovereign region options in Paris, Amsterdam, and Warsaw.
  • User-friendly console and CLI.
  • Serverless ecosystem compatible with AWS standards.

Scaleway is an excellent middle ground for those who want the features of a modern cloud—like managed services and serverless—but want to stay within a European legal framework and budget.

The AI Infrastructure Revolution: GPU-First Providers

The explosion of generative AI has created a shortage of high-end GPUs. Traditional cloud providers often struggle to keep stock of NVIDIA H100s or A100s. This has opened the door for specialized GPU clouds that focus entirely on high-performance computing for AI training and inference.

You should consider these providers if your primary workload involves training Large Language Models (LLMs) or rendering complex 3D scenes. They optimize their networking and storage specifically for the massive throughput required by AI, often at a lower cost than the hyperscalers.

CoreWeave and Lambda: Built for Large Language Models

CoreWeave and Lambda have emerged as the darlings of the AI boom. CoreWeave, initially a crypto-mining company, pivoted to build a massive cloud infrastructure designed specifically for serving AI models. They offer flexible, container-based GPU compute that scales rapidly.

Lambda is famous for being one of the few places you can reliably find high-end NVIDIA chips when everyone else is sold out. They keep things simple: you rent a GPU instance, and it comes pre-installed with the drivers and software stacks (like PyTorch and TensorFlow) you need to start training immediately.

Why AI startups choose these specialists:

  • Availability of scarce high-end NVIDIA GPUs.
  • Pricing models designed for compute-intensive workloads.
  • Pre-configured environments for Machine Learning.
  • High-speed interconnects (InfiniBand) for cluster training.
  • No unnecessary overhead from general-purpose services.
  • Specialized support teams that understand AI workflows.
  • Flexible on-demand and reserved pricing.
  • Partnerships with major AI research labs.

These providers are niche but powerful. You wouldn't host your WordPress blog here, but if you are fine-tuning a model, they are often the only game in town that makes financial and technical sense.

RunPod and Vast.ai: Decentralized and Rental Power

RunPod and Vast.ai operate on a slightly different model. RunPod offers a "Serverless GPU" experience where you can spin up Docker containers on GPUs in seconds. They are incredibly popular with hobbyists and researchers for their ease of use and low per-hour costs.

Vast.ai acts as a marketplace for GPU compute. It connects people who have idle GPUs with people who need to rent them. This creates a "spot market" for compute that can be significantly cheaper than centralized clouds. However, reliability can vary since the hardware is provided by third parties.

Unique aspects of these rental platforms:

  • Extremely low hourly rates for GPUs.
  • serverless inference endpoints for easy deployment.
  • Wide variety of consumer (RTX 4090) and enterprise cards.
  • Community-driven templates for Stable Diffusion and LLMs.
  • No long-term contracts or complex commitments.
  • Peer-to-peer rental model (Vast.ai).
  • Easy-to-use interfaces for quick experiments.
  • Pay-as-you-go billing with crypto options often available.

These platforms are perfect for "bursty" workloads where you need a lot of power for a short time—like rendering a video or testing a new AI model—without committing to a monthly contract.

Frontend and Serverless Specialists: The Jamstack Era

Modern web development has moved away from managing full servers for frontend applications. Platforms like Vercel, Netlify, and Cloudflare Pages have revolutionized how websites are deployed.

You can connect these platforms directly to your Git repository. Every time you push code, they automatically build your site and deploy it to a global edge network. This "Serverless" or "Jamstack" approach ensures your site is incredibly fast and secure by default.

Here are the benefits of this approach:

  • Instant Git Deployments: Push to GitHub, and your site is live in seconds.
  • Global Edge Networks: Content is served from locations closest to the user.
  • Serverless Functions: Backend logic runs without provisioning a server.
  • Preview Deployments: Every pull request gets a live URL for testing.
  • Automatic SSL: Security certificates are handled automatically.
  • Framework Optimization: Deep integration with Next.js, Nuxt, and Svelte.
  • DDoS Protection: Built-in security at the edge layer.
  • Generous Free Tiers: Great for hobbyists and personal portfolios.

While Vercel is the gold standard for Next.js applications, Cloudflare Pages offers unbeatable performance and pricing for static assets.

AWS Amplify attempts to offer a similar experience but within the AWS ecosystem. For pure frontend hosting, these specialized platforms usually beat the traditional cloud providers on developer experience and speed.

Crucial Factors for Choosing Your Ideal Host

Choosing the right cloud computing hosting provider requires balancing several conflicting needs. You cannot simply look at the price tag; you must consider the "total cost of ownership," which includes your team's time and potential downtime.

Crucial Factors for Choosing Your Ideal Host
Crucial Factors for Choosing Your Ideal Host

Performance is often the first metric checked, but reliability is more important. A fast server that is offline is useless. Support is another overlooked factor; when your production database crashes at 3 AM, will you be able to talk to a human, or will you be stuck reading documentation?

Consider this checklist before signing up:

  • Workload Type: Does your app need high CPU, lots of RAM, or GPU power?
  • Location: Where are your users? Choose a provider with data centers nearby.
  • Compliance: Do you need GDPR, HIPAA, or SOC2 compliance?
  • Budget: Can you handle variable bills, or do you need a flat monthly rate?
  • Scalability: How easy is it to add more servers if you go viral?
  • Vendor Lock-in: How hard will it be to move to another provider later?
  • Ecosystem: Do you need managed services like SQL databases or Redis?
  • Team Skills: Does your team know Linux, or do they need a managed PaaS?

There is no "best" provider, only the best provider for your specific project. A static website does not need an AWS EC2 instance, and a banking application should probably not run on a budget VPS.

Understanding the Hidden Costs of Cloud Infrastructure

The sticker price on a cloud provider's website is rarely what you end up paying. Cloud computing hosting bills are notorious for their complexity and hidden fees.

Egress Fees: The Silent Budget Killer

Data Egress refers to traffic leaving the cloud provider's network to the internet. While data entering the cloud is usually free (ingress), getting it out can cost a fortune.

Most hyperscalers charge significantly for this bandwidth. If you run a media-heavy site or a popular API, these fees can easily exceed your compute costs. Providers like Oracle Cloud, Hetzner, and Vultr offer much more generous bandwidth allowances, which can save you thousands.

Watch out for these traps:

  • Cross-Zone Traffic: Moving data between availability zones often incurs a fee.
  • NAT Gateways: Routing traffic through a managed NAT gateway costs money per GB.
  • Public IP Charges: AWS now charges for every hour a public IPv4 address is held.
  • Premium Tier Network: Google Cloud charges more for their premium network tier.
  • Load Balancer Data: You pay for the load balancer and the data processed by it.

Storage Tiering and Operational Costs

Storage pricing seems simple—$0.02 per GB—but it gets complicated quickly. You pay for operations (PUT, GET, LIST requests) and for retrieval.

Archival storage classes (like Glacier or Coldline) offer very low storage rates but charge high fees if you need to access that data quickly. Recent price hikes in storage operations by major providers mean that frequent access to "cold" data can blow up your budget.

Strategies to manage these costs:

  • Lifecycle Policies: Automate the deletion of old data you no longer need.
  • Right-Sizing: Do not pay for a 1TB disk if you only use 50GB.
  • Reserved Instances: Commit to 1 or 3 years of usage for significant discounts.
  • Spot Instances: Use spare capacity for up to 90% savings on fault-tolerant tasks.
  • Tagging: Use cost allocation tags to track who is spending what.

Conclusion

The landscape of cloud computing hosting providers is more diverse than ever. The era of defaulting to AWS for every single project is over. Today, a "Multi-Cloud by Design" strategy is often the smartest move. You might use AWS or Azure for their advanced AI services and enterprise compliance, while offloading your raw compute and bandwidth-heavy workloads to Vultr or Hetzner to save costs.

For developers and startups, DigitalOcean and Linode offer the perfect balance of power and simplicity. For those needing strict data privacy, OVHcloud and Scaleway provide a safe harbor in Europe.

And for the AI pioneers, CoreWeave and Lambda are powering the future. By understanding the unique strengths of each player, you can build an infrastructure that is robust, scalable, and economically efficient.

Frequently Asked Questions about Cloud Computing Hosting Providers

What is the difference between a VPS and a Cloud Instance?

A VPS (Virtual Private Server) typically resides on a single physical server. If that hardware fails, your VPS goes down. A Cloud Instance is part of a larger cluster of servers. If the underlying hardware fails, the cloud infrastructure can often migrate your instance to another node or restart it quickly.

Cloud instances also generally offer scalable resources like block storage and load balancers that can be attached or detached dynamically, whereas a VPS is often a fixed slice of resources.

Why are AWS and Azure so much more expensive than Hetzner or Vultr?

AWS and Azure charge a premium for their ecosystem. You are not just paying for the CPU and RAM; you are paying for the thousands of engineers maintaining 200+ managed services, the massive global compliance certifications, and the unparalleled reliability of their availability zones.

Hetzner and Vultr focus primarily on providing raw infrastructure (IaaS) with fewer managed services, allowing them to operate with lower overhead and pass those savings on to you.

How do I avoid vendor lock-in when choosing a cloud provider?

To avoid vendor lock-in, utilize open-source technologies like Kubernetes, Terraform, and Docker. By containerizing your applications and defining your infrastructure as code (IaC), you can theoretically move your workload from one provider to another with minimal friction.

Avoid using proprietary services that have no open-source equivalent (like specific proprietary databases) if portability is your top priority. Using an S3-compatible storage layer also helps, as many providers support this standard.

Is it safe to use a European cloud provider if I am based in the US?

Yes, it is perfectly safe and can even be advantageous. European providers like OVHcloud often have stricter data privacy controls due to GDPR. However, you must consider latency.

If your users are primarily in the US, you should ensure the European provider has data centers in North America (which many, like OVHcloud and Hetzner, do) to ensure your application loads quickly for your customers.

Which cloud provider is best for hosting a Generative AI model?

If you need access to proprietary models like GPT-4, Microsoft Azure is the only choice. If you are training your own models or running open-source models (like Llama 3), providers like CoreWeave, Lambda, or RunPod are often better choices.

They offer specialized GPU availability and pricing structures that are significantly cheaper than running GPUs on general-purpose clouds like AWS. Google Cloud (Vertex AI) is also a strong contender if you want a fully managed ML pipeline.

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